How Online Reviews Impact SEO

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To attract more customers, you need to make your multilocation business more visible online. For your local audience to find you online, you must dominate local search, since 97 percent of consumers look online for local businesses. In addition to optimizing your website, online reviews are crucial for your local SEO. In this post, we explain the importance of online reviews for the SEO of your multi-location business. 

Online Reviews Influence SEO

Search engine optimization (SEO) is a very important concept, but obtaining it can be allusive. While there are clearly best-practices for SEO, there is no magic formula. However, MOZ’s Local Search Ranking Factors Survey discovered that online reviews make up at least 10% of how Google and top search engines determine search results! Additionally, Google actually confirmed that responding to your reviews improves your SEO. Acquiring high-quality reviews is essential for your overall SEO. 

Reviews are even more important when you consider local SEO. According to Google, “more reviews and positive ratings will probably improve a business’s local ranking.” Online reviews are essential for multi-location businesses to improve their local SEO. The companies with the best online review management will be able to get in front of more local customers with their improved SEO. 

Online Reviews Help SEO

There are some measurable ways that online reviews contribute to local SEO. For one, search engines love fresh, original content, and reviews provide this. Customer reviews are a beneficial form of unique content that helps your business rank higher. 

Additionally, reviews will help your clickthrough rate. You can add Google reviews directly to your website and format them so that the star rating shows up for your search result. Search results with star ratings have significantly higher click-through rates.

Local shoppers often search for businesses with the word “review” at the end of the query. Without online reviews, your business is unlikely to show up. You can greatly boost your search ranking for your business name+ review when you have online reviews. 

Lastly, online reviews make it more likely that your business will show up for long-tail searches. The language in reviews is aligned with the language that potential customers use, so the reviews will help your company show up for long-tail keyword searches. 

Boost Your Local SEO with Online Reviews 

Increase your local SEO and attract more customers with online reviews. Many multilocation businesses do not know where to start when it comes to review management, and that’s where we can help. Attract and Close has the expertise to help your multi-location business obtain more quality reviews and ultimately increase your SEO. To learn more about our online reputation management services or to get started, contact us HERE.

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