6 Reasons Why Your Business Needs Education-Based Marketing
Are you ready to put on your professor hat and send your customers back to school? Ok, so we’re not really shipping off your clients to boarding school, but today we are going to talk about why your company needs to implement an education-based marketing strategy if you want your business to grow. If […]
How Important are Buyer Personas for Your Business?
If it seems like you can’t go a day without a thought leader from your marketing or sales circles mentioning ‘buyer personas’, there’s good reason for it. Working without them is simply not an option if you want to be successful. To give you perspective, trying to market or sell your services without having detailed […]
How to Achieve Success by Combating the Case of the Mondays
If you learned that the secret to being successful started with how you handled Monday mornings, would you dislike them any less? Sure, we all get a case of the Mondays after a nice weekend; just the thought of starting yet another hectic workweek sends most of us into a spiral of being unmotivated. But […]
How to Grow Your Business with Content Marketing
Be honest, are you totally in the dark about content marketing even though everyone on your team seems to be buzzing about it? Have no fear; this new concept of our digital world doesn’t have to be overwhelming for you and your team to get on board with. In fact, it’s one of the best, […]
5 DO’S When Using Facebook for Business
While many of us consider Facebook a great platform for sharing pictures, connecting with friends, and posting recent statuses; this super successful social media platform has become a valuable tool for businesses all over the world. Whether an established business owner or a start-up entrepreneur, you too can utilize the power of Facebook for promoting […]
eBooks and Whitepapers and When to Choose
Content offers, like eBooks and whitepapers, give your business added credentials. They present your company as a leader in the industry, able to speak on a variety of topics in depth. Targeted content can be written for a specific goal and to a specific group of people, opening up conversations with potential customers and educating […]
The Art of a Successful Landing Page
A successful landing page is a stand-alone ambassador of your brand. Designed to impress visitors and convert them into loyal customers. (Separate from a homepage, which offers several calls-to-action and has many options to navigate.) Each landing page will have a primary conversion goal, with a single focused plan. There is almost no point to drive […]
Why Inbound Marketing is the Oil to Your Sales Funnel Machine
Okay so you’ve built this amazing blog and now the leads will start pouring in and becoming customers, right? Wrong. Well, partially wrong. If you’ve taken the steps to ensure this “top of the funnel” content will further lead your visitors into your sales funnel, then yes absolutely! But if you’ve only created this blog with […]
3 Ways Inbound Marketing for Professional Service Firms Equals Success
The vast majority of marketers agree that inbound marketing is a must for anyone. That is, anyone who wants to experience consistent, positive, marketing results for their business. For every industry, however, inbound marketing is different. You may be wondering how inbound marketing for professional service firms like yours works. Here are three important steps […]
What is INBOUND MARKETING and Why Do You Need It?
When the word marketing is mentioned, images of commercials, billboards, unsolicited emails and pop-up ads usually come mind. These marketing channels are all a part of a broad marketing approach known as outbound marketing. This old school method involves placing marketing materials directly in front of consumers and is a stark contrast to Inbound Marketing […]