Your online reputation is your most valuable tool for attracting new customers to your jewelry store. To dominate your local market, you must set your jewelry store apart from the...

Acquiring new clients for your home service business can be very tricky. People are hesitant to let strangers onto their property, and rightfully want to find the best service possible....

Nearly half of all Google searches are looking for local information. To attract new local customers through online searches, your business needs to dominate your online reputation. Since 92% of...

Gaining new solar customers is expensive. Acquiring a new solar customer takes up a whopping 17% of the total system cost! The high customer acquisition cost is a huge hurdle...

Online reviews are so important for your multi-location business, but they are not the easiest to generate or manage. Managing your online reviews when you have multiple locations is complicated,...

Online reviews positively impact your multi-location business in many ways, but one underrated benefit of online feedback is that serves as great marketing content. Written by customers, reviews are user-generated...

Online reviews are crucial for your reputation, and they will help you attract more customers to your multi-location business. Customers now search for local businesses online first, and online reviews...

Reviews are incredibly important for your multi-location business. Online reviews increase your SEO, build credibility, and entice new customers. The catch is that online reviews are not easy to get....

There’s no doubt about it, online reviews are crucial for your multi-location business. 82% of all American adults at least sometimes read online reviews before making a first-time purchase. A...

To attract more customers, you need to make your multilocation business more visible online. For your local audience to find you online, you must dominate local search, since 97 percent...

Attracting new customers is hard, but it is an even more difficult process for multi-location businesses. You must present yourself as the top choice in different local markets, and the...

Online reviews are not just important for retailers and eCommerce businesses, but they are also essential for healthcare providers. In the past, patients relied on verbal recommendations, but now online...

In the modern digital age, your online reputation matters immensely. All businesses should focus on creating a strong, positive online presence, but this is even more critical for multi-location businesses....

Do you and your team groan with frustration every time you check your website’s conversion rate? If you’re failing to see the numbers you’re hoping to attract with your content...

Listen to this post:   There are two types of people in the content marketing world: those who believe in content marketing wholeheartedly and make it a success, and those...

Thanks to your new content marketing strategy, your social media followers are throwing crazy love your way every time you share new content. So why is your email list still...

Would you rather create content that attracts 100 visitors and converts 10, or attracts 50 and converts 30? If you’re in the latter camp, you’re one smart cookie. The goal...

What’s the difference between a manager and a leader? Though both hope to motivate their employees to complete their tasks, only one of them is more likely to get the...

What if you could schedule sales meetings like a speed dating event personalized just for you? You’d walk into a room full of excited, qualified leads who want to buy...

  Are you ready to put on your professor hat and send your customers back to school? Ok, so we’re not really shipping off your clients to boarding school, but...

If it seems like you can’t go a day without a thought leader from your marketing or sales circles mentioning ‘buyer personas’, there’s good reason for it. Working without them...

If you learned that the secret to being successful started with how you handled Monday mornings, would you dislike them any less? Sure, we all get a case of the...

Be honest, are you totally in the dark about content marketing even though everyone on your team seems to be buzzing about it? Have no fear; this new concept of...

While many of us consider Facebook a great platform for sharing pictures, connecting with friends, and posting recent statuses; this super successful social media platform has become a valuable tool...

Content offers, like eBooks and whitepapers, give your business added credentials. They present your company as a leader in the industry, able to speak on a variety of topics in...

A successful landing page is a stand-alone ambassador of your brand. Designed to impress visitors and convert them into loyal customers. (Separate from a homepage, which offers several calls-to-action and...

Okay so you’ve built this amazing blog and now the leads will start pouring in and becoming customers, right? Wrong. Well, partially wrong. If you’ve taken the steps to ensure this...

The vast majority of marketers agree that inbound marketing is a must for anyone. That is, anyone who wants to experience consistent, positive, marketing results for their business. For every...

When the word marketing is mentioned, images of commercials, billboards, unsolicited emails and pop-up ads usually come mind. These marketing channels are all a part of a broad marketing approach...

Inbound marketing is the new buzzword for bringing in more customers. Let’s look at how to make it work for your business. Inbound marketing drives growth by converting leads into...

What if the colors you chose for your product, web page, or call-to-action could actually influence the effectiveness? Well, it can. Color psychology is a commonly utilized marketing strategy and...